What a photo does well
A photo is a chosen frame. The photographer decides where to look from, what's in shot and what isn't. That's a sales argument and it works. A good photo creates interest and gets the listing opened.
What a photo doesn't do
A photo gives no sense of space. The viewer can't tell how long the hallway is, whether a wardrobe fits the bedroom, or where exactly that second window is. Those questions are what bring somebody to a viewing, often to work out in five minutes that the place isn't right. Measurements and areas can be read straight off the tour; the virtual tours page goes into that.
Where a tour makes the difference
- Distant buyers: another city or another country, who can't drive to every viewing
- Higher-value property with a long selling period, where each empty viewing costs
- An awkwardly laid out flat that photos struggle to explain
- Commercial space, where a tenant is comparing several options at once
- A rental, where one tour serves several tenancies
Where it doesn't pay
A cheap, fast-moving property in a good location sells before the tour has finished processing. A small studio that one photo already explains doesn't gain much. Honestly: if the place is going in a week, a tour is money that does nothing.
The practical side
The tour opens in a browser with nothing to install, works on a phone, and is shared as an ordinary link: in the listing, an email, or social media. The same scan can also give you areas and measurements, which saves a separate survey. What a tour costs and what drives the price is here: what a virtual tour costs.
If yours is the kind of property where a tour pays off, ask for a quote.
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